At 1ee, your privacy is treated as a fundamental right — not a compliance checkbox. This Privacy Policy explains exactly what personal data 1ee collects from Pakistani players, why it is collected, how it is used, and the controls available to you.
These six principles underpin every data decision made at 1ee. They are summaries only — the full legal detail is set out in the sections below.
1ee does not sell, rent, or broker your personal data to any third party for marketing or commercial purposes. Your information is used solely to operate your account and comply with legal obligations.
All data transmitted between your device and the 1ee platform is encrypted using industry-standard 256-bit SSL/TLS protocols. Data at rest is stored with AES-256 encryption across all 1ee servers.
You have the right to access, correct, export, and request deletion of your personal data at any time. Submit a request to the 1ee support team and receive a response within 30 days.
1ee will never send you promotional communications without your explicit consent. You can withdraw marketing consent at any time directly from your account settings or by contacting support.
Personal data is retained only for as long as it is required for the purpose for which it was collected, or as required by applicable law. Financial records are retained for the minimum period required by AML regulations.
1ee's data practices comply with the requirements of its international gaming license and applicable data protection legislation. All third-party processors used by 1ee are bound by contractual data protection obligations.
As a 1ee player, you hold the following rights with respect to your personal data. To exercise any of these rights, contact the 1ee support team.
Request a full copy of the personal data 1ee holds about you. Delivered within 30 days of a verified request.
Request correction of any inaccurate or incomplete personal data held on your 1ee account at any time.
Request deletion of your personal data where it is no longer necessary. Note that some data must be retained by law.
Request an export of your personal data in a structured, machine-readable format for transfer to another service.
Object to processing of your data for direct marketing at any time. Your objection will be acted on immediately.
Request restriction of processing in specific circumstances — for example, while the accuracy of data is being contested.
This Privacy Policy ("Policy") describes how 1ee ("1ee", "we", "us", "our") collects, stores, uses, and shares personal data relating to individuals ("you", "Player", "User") who access or use the 1ee online gaming platform accessible at 1ee.app, including all associated subdomains, mobile interfaces, and affiliated services operated under the 1ee brand.
This Policy applies to all personal data processed by 1ee in connection with your use of the platform, including data collected during account registration, KYC identity verification, financial transactions, gameplay, customer support interactions, and marketing communications.
This Policy must be read alongside the 1ee Terms & Conditions and the 1ee Responsible Gaming Policy. Together, these three documents form the complete framework governing your relationship with the platform. All three documents are published at 1ee.app and are accessible at all times.
For the purposes of this Policy, the data controller responsible for your personal data is the legal entity that operates the 1ee platform under its international gaming license. The platform is operated by 1ee and accessible at 1ee.app.
For all data protection queries, subject access requests, and privacy-related complaints, you may contact the 1ee Data Protection team using the contact details provided in Section 15 of this Policy.
1ee collects the following categories of personal data from players in the course of operating its platform:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport details | Account registration, KYC verification, age confirmation |
| Contact Data | Email address, Pakistani mobile number, residential address | Account communications, transaction alerts, support |
| Financial Data | JazzCash/EasyPaisa numbers, bank account details, transaction history | Payment processing, fraud prevention, AML compliance |
| Gaming Data | Bet history, game session logs, win/loss records, bonus usage | Account management, responsible gaming monitoring, dispute resolution |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Security, fraud detection, platform performance optimization |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Customer support, dispute resolution, quality assurance |
| Marketing Preferences | Promotional consent flags, email/SMS preferences, opted-out categories | Sending consented marketing communications and offers |
1ee does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (beyond responsible gaming self-disclosed information), or biometric data, except where strictly required by KYC regulations applicable to the gaming license.
1ee collects personal data through the following channels:
1ee processes your personal data only where a valid legal basis exists to do so. The legal bases relied upon by 1ee are as follows:
1ee uses the personal data it collects for the following purposes:
1ee does not sell your personal data to any third party. Data may be shared with the following categories of third parties, strictly for the purposes described and under binding contractual data protection obligations:
Where data is shared with a third-party processor, 1ee enters into a written data processing agreement that obligates the processor to handle personal data only as instructed by 1ee, to maintain appropriate security measures, and to return or delete data upon termination of the agreement.
Some of the third-party service providers used by 1ee operate outside Pakistan. Where your personal data is transferred outside Pakistan to a country that does not maintain an equivalent standard of data protection, 1ee ensures that appropriate safeguards are in place prior to any transfer.
Safeguards used by 1ee for international data transfers include:
You may request details of the specific safeguards in place for any particular third-party transfer by contacting the 1ee Data Protection team at the address set out in Section 15.
1ee retains personal data only for as long as is necessary for the purposes for which it was collected, unless a longer retention period is required by applicable law. The following retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymized so that it can no longer be associated with an individual. Anonymized aggregate data may be retained indefinitely for statistical and business intelligence purposes.
1ee uses cookies and similar tracking technologies on the 1ee.app platform. Cookies are small text files stored on your device that allow the platform to recognize your browser, maintain your session, and deliver a consistent user experience.
The following categories of cookies are used on the 1ee platform:
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the core 1ee platform, though some personalization features may be affected. Strictly necessary and security cookies are required for the platform to operate and cannot be disabled.
The 1ee platform is strictly for adults aged 21 years and above. 1ee does not knowingly collect, store, or process personal data from individuals under the age of 21. The platform implements age verification controls at the point of registration and through the KYC identity verification process to enforce this requirement.
If you have reason to believe that a person under 21 has registered for a 1ee account, please contact the 1ee support team immediately at the contact details provided in Section 15. We will investigate and take appropriate action within 24 hours.
1ee implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include:
Notwithstanding these measures, no system is entirely immune to security risks. You play an important role in keeping your account secure by using a strong, unique password, enabling SMS OTP two-factor authentication, and not sharing your login credentials with any third party.
You may exercise any of the data rights described in the "Your Data Rights" section above by submitting a written request to the 1ee Data Protection team using the contact details in Section 15. To protect the security of your personal data, 1ee will verify your identity before processing any data rights request.
The following timelines apply to data rights requests:
There is no charge for processing data rights requests unless requests are manifestly unfounded or excessive — for example, repetitive requests covering the same data with no material change in circumstances. In such cases, 1ee may charge a reasonable fee or decline to act, having notified you of the reason.
1ee may update this Privacy Policy from time to time to reflect changes in the platform's data practices, applicable law, or regulatory requirements. When material changes are made, 1ee will notify registered players via the email address associated with their account and will update the "Last updated" date at the top of this page.
Minor updates that do not materially affect how 1ee processes personal data may be made without individual notification. The current version of this Policy will always be accessible at 1ee.app/privacy-policy.
Continued use of the 1ee platform following the effective date of any updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with any amendment, please contact the 1ee support team to discuss account closure and withdrawal of remaining balances.
For all privacy-related queries, subject access requests, data rights requests, or concerns about how 1ee processes your personal data, please contact the 1ee Data Protection team. The support team is available 24 hours a day, 7 days a week, via live chat on the 1ee platform.
You may also submit written privacy queries by email. The 1ee support email address is displayed in the footer of every page on the 1ee.app website.
If you are not satisfied with 1ee's response to your privacy complaint, you have the right to escalate the matter to 1ee's gaming regulator. Details of the formal complaints escalation procedure are provided in the response to your initial complaint.
The 1ee support team is available 24/7 to assist with any privacy or data protection questions. You can also review the full Terms & Conditions and Responsible Gaming policy. 21+ only. Play responsibly.